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Month: February 2017

The How-To’s of SEO Link Building

Posted on February 7, 2017 in Uncategorized

Just like how your network of influential people and organizations matter, so are relationships pursued through linking online. Yes, relationships can be built so you can increase your branding and ranking in search engines search results. SEO link building is a good way to ensure that you get the right kind of ‘votes’ and use them to your advantage.

How do you build these links? Produce a website that is full of relevant and high grade information so websites that are similar to yours can link your content to theirs. In entirety, this is how link building starts and grows. In details, there are numerous ways in which you can ensure that the links you are creating are of the right kind and will improve your online branding.

The most commonly used step is the broken link building method. This one is as easy as tapping other websites and telling them that they are linking to broken links. Of course, after pointing it out to them you can recommend your own content and suggest that they link to yours instead. A favor for a favor, the chances for getting a backlink in this situation is pretty high.

Just like building relationships in real life, first you have to get your targeted person’s interest by displaying your assets. One good way of showing your website is full of updated and relevant information is through use of infographics. Nowadays, visual content is getting more and more interest as this makes reading more interesting and less boring. Once you have crafted your infographic, display it on your website then send it to infographic directories.

Also, if you have content that can be considered as “kick-ass” then share it. A good content loses its value when it is not promoted. Contact bloggers or websites that update on a regular basis. These sites are always in need of new and fresh content. Grab this opportunity by giving them your content. This will increase your chances of getting organic links. You can also contact journalists for that matter. Give them a short, but attention-grabbing pitch. Long emails are simply out of the picture.

It is important to keep in mind that the content does not necessarily have to be generated by you. There are times when you have to use the power of guest articles. This is a new SEO technique and Google Analytics have already been accumulating and promoting guest-written blogs. This strategy will help you build rapport with your audience and also expand your reach.

Know your enemy. This is one classic rule in the art of war and applies to everything. It may sound sneaky but a good marketer will know that spying on your competitor’s move will give you valuable information that you can use. For starters, knowing where you stand can help you figure out your game plan in your SEO efforts. Your competitor’s every move has to be scrutinized. From their daily updates, how and where they are getting traffic-you have to match their beat.

SEO link building can help you boost your website’s traffic and by doing so you are opening doors for more sales. Optimize your SEO plans for this off-page technique and soon you will be reaching out to more potential consumers.

SEO Link Building Tips 101 – The Power of Contextual Link Building

Posted on February 5, 2017 in Uncategorized

By now, anyone who has dabbled in internet marketing or SEO for their website knows the best way to rank in the search engines is to link build for the keywords they wish to target. While the search engines use many different factors to determine site rankings, most experts agree that link building is one of the biggest. However, not all link building techniques are created equal.

As any true link building expert can tell you, there is a big difference between amateur and quality link building. True experts know that any link building campaign should be a balance of several different techniques which can include targeting less authoritative links through article marketing and forum participation as well as going after the big links, which typically include contextual and one way link building from high authority sites.

The goal of the search engines is relevant results – the number one result for a search should be a website that has the best chance of fulfilling the need of the searcher. If the search engines had their way, nobody would be actively seeking links – it would happen naturally based on relevance, usefulness and popularity of a site. Luckily, that’s not the case.

Thanks to search engine optimization, we now know that we can engage in certain link building services and activities and actively help our sites to rank for our popular keyword phrases. Since the search engines call for ethical link building, the most powerful form of building links tends to be one way contextual links on relevant, high authority sites for keyword phrases you’re targeting. Not only are they powerful links, but they look more natural to the search engines.

Contextual link building is one of the toughest, most time intensive link building techniques you can engage in – but the results are worth it.  Not only do the links help your rankings, but you should also receive traffic from people clicking on those links. Getting contextual links is about finding sites that use your target keywords in their content, and persuading them to link to your site using those keywords as anchor text. To the search engines, this looks like an authority site is actually recommending you as a resource for that keyword topic – the more of these you can get, the faster you’ll climb in the search engine results pages, or SERPs.

Here are a few SEO link building tips on how to find highly relevant and trusted sites to request contextual or one way links from:

  1. Search your target keyword on Google and look at the top 100 sites. You want to get as many links from these sites as possible. To find the page on a site that is most relevant to your keyword, search Google with “site:domain.com keyword”.
  2. Use a tool like Hub Finder (from Aaron Wall’s SEOBook) or similar software to run an analysis of these top 100 sites and find additional sites that link back to two or more of your top 100 – then get links from as many of these sites as well, preferably right within content.
  3. If you can’t get links from some of the top 100 (and it’s tough, since many will be your competitors) examine their backlinks and try and get links from those sites. You can utilize Yahoo’s “link:domain.com” search for this. Use the Google search mentioned above to find the page on the site that is most relevant to your keyword.

These three tips are some of the most powerful tactics you can employ when  increasing links to your site. By mixing these highly relevant and authoritative links with lower level links from article marketing, blog writing and forum/blog participation, you can create a long term link building campaign that is sure to boost your rankings. 

Keep in mind that building links is a long term process – rankings don’t happen overnight (in most cases). But by engaging in ethical and quality link building, you will eventually see your site ranking for the keywords you’ve targeted. In the end, until the search engines drastically change their ranking methods, the site with the most links (and most POWERFUL links) will win the rankings race.

Seo Link Building – My 6 SEO Link Building Tips

Posted on February 3, 2017 in Uncategorized

Search Engine optimization is a really great way and the only way to produce high quality backlinks to your site, which will help your site to rank higher in the search engines. Content is the main thing the search engines look for when indexing your sites web pages and blogs. The other thing that is important to them is how many links that you have pointing towards your site. When you have back links or web links coming to your site from other sites, with out a reciprocal link it holds much more value.

When you can develop a personal SEO linking strategy that is when you will be able to see results at a faster rate.

Here are my seven ways that you can use to build SEO links to your site:

1.Write Articles for other sites in a related niche to yours. Do guest blog posts and submit articles to article directories to get links pointing back to your site.

2.The main thing is to publish very, very high quality content that people would want to link to. If you give great information people will come back to your again wanting to know more and refer people to you through there own sites.

3.Use online directories to get your site listed in, make sure you list in your niche related directories and even pay for some listings. Some good one includes dmoz.com and Yahoo search directories.

4.Write Press releases on just about anything, if you have a new blog post, a new product, anything related to your site, are great for getting some deep links pointing to your site.

5.Be sure to get in on the social networking that is going on right now. Use twitter to promote your site, not in a spammy way but get to know people and interact. When you post your link it shows up in the search engines. Use Facebook and the many other social platforms out there.

Take the time to consider your SEO link building strategies and implement a plan that you could do on a daily basis to get links to your site, to be able to compete for the long run.